In our opinion eating meat is not that bad, unless it’s from good quality and you don’t eat too much of it. Some people find it hard to eat vegetarian, because they’re used to adding meat to every dish they eat.
Wow. The solution is here. A delicious burger made entirely from plants for people who love meat. No more compromises.
The world loves meat. But relying on cows to make meat is land-hungry, water-thirsty, and pollution-heavy. That’s why Impossible Foods set out to do the impossible: make delicious meats that are good for people and the planet.
Remember the best burger you’ve ever eaten? Impossible Foods’ dedicated team of top scientists, farmers and chefs spent the last five years studying it from cow to bun. What makes meat unique? The sizzle, the smell, the juicy first bite. They identified methods and ingredients to naturally recreate everything — the sights, sounds, aromas, textures and flavors. The result? This impossibly delicious game changer of a burger.
Compared to cows, the Impossible Burger uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions. And it’s 100% free of hormones, antibiotics, and artificial ingredients.
The Impossible Burger is made from simple, all-natural ingredients such as wheat, coconut oil, and potatoes. What makes the Impossible Burger unlike all others is an ingredient called heme. Heme is a basic building block of life on Earth, including plants, but it’s uniquely abundant in meat. We discovered that heme is what makes meat smell, sizzle, bleed, and taste gloriously meaty. Consider it the “magic ingredient” that makes the Impossible Burger a carnivore’s dream.
